Storytelling is an English term that means, in literal translation, the act of telling stories. More than a simple narrative, this strategy allows involving the public, to transmit messages more efficiently, supporting our objective. We usually have a goal in mind and apply a story so that the message arrives with greater amplitude and easier.
Storytelling is the art of communicating an idea, through words and visual aids in a narrative with a beginning, middle, and end.
Today it is not enough to have good ideas and to know how to execute them. We have to win the investor, we have to win the public for our idea and in the end, win the consumer of our product or service. The sooner we master the art of storytelling for our audience, the better the results of your business will be, whether in sales or in aligning the public with your idea.
It is easier for the human brain to retain stories than to retain data. So good storytelling is able to arouse the attention of our brain more than a lot of data and information, however true and consistent they may be.
Today stands out in the market those who manage to create a communication capable of attracting people and keeping them convinced until they feel safe to make the purchase. The best way to do this is through storytelling techniques.
How to use storytelling:
1. Know your audience
2. Have a measurable goal
3. Search for information from different sources
4. Create eye-catching headlines
5. Use data to support your speech
6. Tell your story in steps
7. Deliver unique and quality content
8. Be authentic, don’t use fake news
9. Think about the characteristics of your channels
10. The best story is yours, your own story, from which came the ideas that gave light to your product or service.
Good software that you can use to tell a story is flourish.studio, a cloud platform that you can use free ( with some limitations ), but offers very easy and beautiful graphics, maps and tools to create a brilliant story.
Let’s go try the software:
First, you need a register, that could be free, in the platform.
Your story can be a project, so create your project, and you can create a Visualisation (graphics with many templates), or create a Story. Each story can incorporate many Visualizations.
I created a visualization with data from Brazil population by State over the years. All the data can be imported from CSV file or you can digit the data in a front-end.
You can incorporate sounds, photos, and videos to improve your presentation.
Your story can have many slides, with defined time for each one.
You can create dynamic graphics like the example below:
If your information has maps, Flourish has the right tool to present. Bellow, we have the presentation about IDH by Brazil State(Human Development Index):
Conclusion:
This software is a powerful tool for creating great presentations, which can make a difference when telling your story. Use your imagination, use the simple tools of Flourish Studio, and make a difference. You are the main actor, and you know how to tell the best story about your product or service.
